Bandag Marks 60th Anniversary with “Built for Better” campaign

Bandag is marking its 60th anniversary with the launch of a new global campaign that aims to “reinvigorate the retread category.” The retreading specialist, which has been a business of Bridgestone Americas and part of Bridgestone Corporation since 2007, is introducing its “Built for Better” platform to unite the Bandag brand globally and to position retreads as an “innovative, sustainable business solution for fleet customers of any size.”

“We continue to invest in the Bandag business to further strengthen our retread performance – from advanced rubber compounds that leverage the latest Bridgestone technology to advanced siping that improves wear performance,” said Joseph Saoud, president, truck bus and retreads, Bridgestone Americas Tire Operations. “The quality of Bandag retreads is getting even better at a time when there are more low-quality tyre alternatives coming into the market. For fleets looking to maximise tyre performance and drive cost savings, retreads are the smartest choice.”

“A brand is a promise, and our promise to the market with Bandag is Built for Better,” added Eric Higgs, vice-president of commercial marketing, Bridgestone Americas Tire Operations. “Bandag is one of the best stories we have to tell at Bridgestone, and we are going to do it in a way that changes the game for the retread industry.”

Bandag works with more than 650 franchise dealers on six continents; more than 240 of these are located in North America. sg