Alliance coming to Europe as Yokohama’s second car tyre brand

According to one Japanese publication, Yokohama Rubber will launch a second car tyre line in Europe this year under the Alliance brand name. The Nikkei Asian Review reports that the Alliance-branded passenger car tyres will be manufactured in Japan and that European retailers – it names the UK, France, Germany and Spain as four target markets – may have stocks of the tyres by May 2017.

Alliance tyres will apparently be similarly priced to second brands from other major manufacturers and thus be 20 to 30 per cent cheaper than Yokohama brand tyres.           _sg