Yokohama launches BluEarth-Es ES32 fuel efficient global standard tyre

In addition to its new ultra-high performance product, Yokohama has launched a new fuel-efficient global standard tyre, the BluEarth-Es ES32 (BluEarth-Es). Available from this spring, the tyre will roll out initially in Europe, Asia and Oceania, with marketing to gradually expand to the Middle East and Latin American markets. The manufacturer added that the tyre will not be sold in some countries, including Japan, China, India and Russia. BluEarth-Es will be available in a total of 73 sizes, ranging from 235/40R18 95W XL to 175/70R13 82T; the larger sizes, usually an indicator of UHP characteristics over fuel efficiency, are a response to the trend toward tyres with larger rim diameters, even in less performance focused vehicles.

Yokohama states that the BluEarth-Es provides a well-balanced package of the four core performance traits of any tyre: wet grip, wear resistance, durability, and fuel efficiency. It features a new tread pattern with a wide, square, powerful profile that delivers stable driving performance and safe handling. BluEarth-Es uses Yokohama Rubber’s proprietary “nano BLEND compound” comprising various materials, including orange oil. The manufacturer says the compound creates “an optimal balance of high fuel efficiency, superior wet grip, and wear resistance.” Orange oil makes a tyre’s rubber more pliant, which results in an optimal contact area between tyre and road, thereby reducing uneven wear.

BluEarth has been Yokohama’s “environmentally, human and socially friendly” global tyre brand, designed to realise both environmental performance, and burdens on drivers, passengers and surrounding living environments. The BluEarth-Es is one of the latest additions to this lineup in Europe, which already includes the BluEarth-A and the new grand touring tyre developed for CUVs and MPVs, the BluEarth RV-02, which will be launched this summer.