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Leading marques considering Apollo as an OE supply partner

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OE supply - Where branding and tyre production meet. It is no surprise that, whether in Geneva or as part of a presentation at the groundbreaking of Apollo’s Hungary factory in 2015, branding and marketing activities were promoted alongside the investment in the factory.

Apollo Tyre’s continued attendance at the Geneva show is about more than just having a stand in a prominent position a high profile motoring event. And it’s about more than communicating the brand value of its Manchester United association or the merits of its latest marketing campaign too. Those things are clearly all in place but – as Tyres & Accessories learnt during the course of the 2017 Geneva Show – this event has always been about building OE relationships.

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