Falken Ecorun A-A tyre to extend range, efficiency of hybrids with Toyota partnership

Falken has launched its new Ecorun A-A, a new summer tyre with optimised rolling resistance. The tyre offers fuel-saving design features and good braking distance in wet conditions – its name is derived from its double-A rating on the EU tyre label, having achieved class topping fuel efficiency and wet grip. Falken will roll out the tyre with an exclusive Toyota Germany partnership in April.

Embodying Falken’s Advanced 4D Nano Design, recently awarded Tire Technology of the Year, the manufacturer said the Ecorun A-A compound delivers fuel efficiency, wet grip and mileage performances. The tyre is exclusively made from ultra-refined natural Pure Rubber; the compound cuts heat build-up and rolling resistance, and thus significantly extends tyre life.

The product is recommended for use with hybrid vehicles. Under an exclusive partnership with Toyota for the replacement market, it will be available from April from authorised Toyota Germany dealers, initially in size 195/65R15 91H for Prius III hybrid vehicles.

“We are well aware that sustainability and wear reduction are central concerns for all manufacturers,” says Andreas Giese, manager product planning at Falken Tyre Europe, commenting on the news. “Given this, we are all the prouder that we can now work with Toyota, the market leader for hybrid vehicles, to grow this trend together.”