Chem-Trend expands in Eastern Europe

Chem-Trend, the release agent manufacturer, has acquired the release agent business of its long-time distribution partner in Romania, Rubio Trading & Consulting SRL. As part of a planned growth strategy in Eastern Europe, Chem-Trend Romania SRL has been established through the acquisition. Chem-Trend Romania will continue to support the local market in the existing industries of polyurethane and rubber moulding, thermoplastics processing, die casting and tyre manufacturing.

The new entity was formed with many of the same team that had been servicing release agent customers through Rubio, including one of the former owners of that organization, Ciprian Cristea: “I am very pleased to be involved in the start of Chem-Trend Romania. Our existing sales structure that is now backed by the in-depth technical and operational resources of the global Chem-Trend organization allows us to deliver even greater service to our customers over the longer term,” Cristea stated.

“Rubio has long been known for its knowledge of the release agent business combined with excellence in customer service, and Chem-Trend provides industry-leading R&D, global sales, service and manufacturing capabilities. Joining the talents of these very dynamic and complementary organizations will directly enhance the service we offer to our important customers in Eastern Europe,” said Paul McGill, executive director sales & marketing, Chem-Trend Europe.

“Chem-Trend is proud to have been active in Eastern Europe for many years. Romania continues to attract a high level of foreign investment and the establishment of Chem-Trend Romania positions us to provide even greater service to our local, regional and global customer base that are located in this strategically important and rapidly expanding market. The addition of this office, along with the many talented and experienced people who have joined us from Rubio, strengthens our commitment to addressing the needs of the local market,” said president and CEO Devanir Moraes, Chem-Trend.