Yokohama the ‘official tyre’ of US Spartan Race
Yokohama tyres will be used by Spartan Race participants competing in the ‘Yokohama Tire Flip’
Spartan Race is billed as the world’s best obstacle race series and is present in over 30 countries, including the UK, where those wishing to test their mettle can compete in three race classes – Sprint, Super and the dauntingly-named Beast. The concept has its origins and greatest presence in the US, and Spartan Race has taken on a new tyre partner in that market. Yokohama Tire Corporation has teamed up with Spartan Race in order to highlight its Geolandar range of light truck tyres.
The multi-year sponsorship agreement makes Yokohama the ‘official tyre of the US Spartan Race’ and gives it exclusive branding rights at select obstacle race courses across the country this year, including those where televised events will be hosted. Yokohama tyres will also be used by Spartan Race participants competing on the obstacle course in the ‘Yokohama Tire Flip,’ and spectators can get in on the action by stopping at Yokohama’s booth at each race to try their tyre-flipping ability as part of the Yokohama Tire Flip Festival Challenge.
“Spartan Race is known worldwide for its incredibly demanding obstacle race events,” said Fardad Niknam, Yokohama Tire’s director of LTR segment development. “Spartan Race fans are gritty, fearless and intensely passionate. Their community keeps growing and we believe they’re the perfect audience to interact with our tyres, which, like the Spartan athletes, are strong, tough and durable. We can’t wait to see them at US Spartan Race events in the Yokohama Tire Flip or at our booth.”
“Yokohama’s sponsorship of Spartan Race marks the convergence of two like-minded global brands, and illustrates the massive growth and appeal of the obstacle course racing sport and Spartan endurance lifestyle as an integrated sponsorship platform,” commented Ian Lawson, vice-president of sponsorship and sales at Spartan Race. “We are excited about our partnership with Yokohama and look forward to testing our competitors’ strength against the Yokohama tyres on the course.”
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