The cat’s out of the bag: Continental, Semperit all-season tyres are on their way
![](https://www.tyrepress.com/wp-content/uploads/2017/02/Dworczak-Robert.jpg)
What differentiates those who work in marketing within the tyre industry from those employed in a technical capacity? The latter tend not to mince words, and are more likely to say what they think rather than slip into jargon and PR-speak. We can learn a lot from this direct approach.
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