New tyres & Chelsea F.C. connection -Yokohama at the Geneva show

The 2017 Geneva International Motor Show begins next week, and Yokohama Rubber says it will unveil the latest additions to its passenger car range at a press conference on 7 March. A number of other new products will also be on display at the Yokohama booth (Hall 4, no. 4231).

According to the tyre maker, one of the booth’s main attractions will be the flagship Yokohama tyre, the Advan Sport V105, a product that has been adopted as original equipment on many high-performance cars. The booth will also feature the Geolandar A/T G015, an all-terrain SUV tyre first introduced last year, and the Advan A052 street sports tyre.

A corner of the booth will be dedicated to celebrating Yokohama’s partnership with current Premier League table-topper, Chelsea F.C., and will feature a BluEarth-A AE50 Chelsea FC Edition, complete with the Chelsea F.C. logo on the tyre tread. Visitors will also be able to have their picture taken with ‘virtual’ Chelsea F.C. players using a Yokohama Rubber–developed app based on augmented reality.

Last but not least, visitors to the Yokohama booth will be able to view a film that commemorates Yokohama Rubber’s first 100 years. The company will reach its centenary on 13 October 2017.