Continental a Superbrand for third year in 2017

Continental Tyres has been awarded Consumer Superbrands status for 2017. This follows the release of the latest results of the long-running annual survey, which has been identifying the UK’s leading brands since 1995. The process, managed by The Centre for Brand Analysis (TCBA), questioned 2,500 British adults who assessed just over 1,500 brands. Consumers judged the brands on three key criteria: quality, reliability and distinction.

Stephen Cheliotis, chief executive of TCBA and chairman of the Consumer Superbrands Council said, “In uncertain times people turn to brands they trust, brands they can be reassured will deliver on any promises made. This perceived reliability, coupled with quality and distinction, are the factors the public considered when voting on which brands they deem Superbrands. Outperforming so many other contenders and achieving this status is affirmation of a brand’s credentials and testament to the positive reputation it enjoys among a comprehensive group of British consumers across all regions, ages and social groups”.

Guy Frobisher, marketing director of Continental Tyres said: “Superbrand status for the third year is a huge honour for Continental. With over 140 years experience, Continental puts safety first and has a rich heritage of developing technologies for transporting people. Our innovative approach has resonated well with consumers, who now see the brand visible across a range of partnerships in Ride London, at Mercedes-Benz World and with Continental rubber compound on soles of adidas trainers. As part of our long term commitment to safety, our brand will strive towards ‘Vision Zero’, a long-term commitment to reducing accidents, injuries and fatalities through innovative tyre technologies and automotive systems that educate and support safer mobility.”

British Airways, Lego and Rolex were there top three superbrands.