Bridgestone to increase consumer tyre prices 8% across all brands

Bridgestone Europe has announced an average price increase of 8 per cent in its car, van, SUV and motorcycle ranges. This will affect all of Bridgestone’s brands and will come into effect on 1 April, 2017 for summer tyres and 1 May, 2017 for winter tyres. The manufacturer said rising raw materials prices were the cause of the increase. Bridgestone said it would continue to monitor raw material pricing closely “to ensure [it] can develop and deliver innovative tyres and related solutions.”