Wycoff named president of Mickey Thompson Tires & Wheels

The Board of Directors of Max-Trac Tire Co. Inc. has elected Dominick Wycoff president of Mickey Thompson Tires & Wheels. Wycoff began in this role on 1 January and succeeds Chris Barbara. He previously held the position of vice-president of business development for Mickey Thompson Tires & Wheels, a role he took on in August 2014.

Prior to joining Mickey Thompson, Wycoff enjoyed a 17-year career with Terry’s Tire Town, where he held a number of leadership positions, including regional general manager and vice president of market development. Barbara has accepted a new role as director of dealer channel sales at parent company Cooper Tire & Rubber. Cooper Tire acquired Mickey Thompson in 2003.