Giti Tire bringing its flagship car tyre brand to Europe

The company supplying as many as a fifth of all car tyres fitted to new vehicles manufactured and sold in China is preparing for the European launch of its flagship brand, and has its sights on both the original equipment and replacement markets in our region. With its new, designed-for-Europe Giti range, Giti Tire aims to become “an established original equipment supplier and recognised technology partner in Europe.” Three product lines will be introduced into a key initial market in the coming months ahead of a wider European rollout.