Bartec Auto ID targets greater European prominence with aftermarket product range

Bartec Auto ID is currently an example of a company and brand more famous outside its domestic market than within it, though a recent behind-the-scenes event at the tyre pressure monitoring system (TPMS) and automotive diagnostic equipment manufacturer’s headquarters near Barnsley, South Yorkshire showed how managing director Colin Webb and his team plan to raise the profile of this British manufacturing success story. In the TPMS sector, growing globally with the support of legislation, Bartec claims a market share of more than 80 per cent of car plant installations in Europe and North America, achieved since its first installation for Renault in 1998, and a similar proportion of aftermarket TPMS tools coverage, with 95,000 TPMS devices in North America – including 96 of the 100 largest tyre retail chains – and 28,000 in Europe. The company supplies OEM tools to marques such as Mercedes, Ford and Volkswagen, while manufacturing tools for aftermarket brands like Snap On (TPMS2), Mac Tools (TPR), Schrader (Exp’Air and Activ’air), and Bosch (TPA200).