Michelin buys Restaurantes.com

Firm aims to consolidate position as European leader in online restaurant booking

On 20 December, Michelin announced the acquisition of Restaurantes.com, the leader in Spain in the online restaurant booking market with more than 5,000 establishments equipped with its solutions and more than 700,000 covers booked in 2015.

The news follows Michelin’s acquisition of Bookatable in January 2016, which enabled it to accelerate its development in the online restaurant booking market by increasing its presence in many European countries and accelerating the development of its technology platform.

With the acquisition of this Spanish company headquartered in Madrid, Michelin is expanding its offer into a new high potential market. Spanish customers will benefit from Michelin’s expertise through a comprehensive and high quality range of services.

Both acquisitions can be seen as strategic efforts on the part of Michelin to monetise the brand equity and respected content associated with its maps and guides division.  In Michelin’s words it is a bid to offer customers “a unique mobility experience through products and services with very high added value, and to accompany restaurateurs in the development of their business by proposing new solutions.”