Heuver Tyrewholesale extends web shop to Italy

Customers in Italy can now access the Heuver Tyrewholesale web shop in their own language. Following the rollout of a Spanish-language version, the Dutch wholesaler has now added Italian as the site’s sixth language option.

“We have established many contacts in Italy over the past few decades, with producers, fellow wholesalers and customers alike,” comments Bertus Heuver, director at Heuver Tyrewholesale. “In the meantime, we have seen major growth in our Italian customer portfolio. The Italian market is very versatile, which is great for our own import brands. Once volume in Italy rose above a certain level, we made the decision to introduce a web shop in Italian so we could make things as easy as possible for our Italian customers. At the same time, the move shows that we take the Italian market seriously and are intent on staying there.”

Bertus Heuver notes that the introduction of the web shop into Italy means the tyre wholesaler now covers the European market from northern Sweden to southern Italy and Spain. “We realise that this large market will also present some logistical challenges,” he adds. “Not when it comes to the timing of transport, but more so in terms of stock management. So we are considering steps to cater for this in Hardenberg. However, our web shop and range will primarily be designed so we continue to appeal to all our customers. Our bulk buying policy means stocks and price will remain as attractive as ever. And we will continue to be equally effective when it comes to service.”