Bridgestone signs Tiger Woods for golf ball sponsorship

Around 85 per cent of Bridgestone Corporation’s revenues are earned from the sale of tyres, with the remainder coming from chemical and industrial products, bicycles and sporting goods, including golf balls, clubs and accessories. To highlight these last-mentioned products, Bridgestone Golf has signed a multi-year agreement with Tiger Woods that will see him exclusively play and promote Bridgestone golf balls.

Woods, whose career includes a record run of 683 weeks as the top-ranked golfer in the world, selected the Bridgestone Tour B330-S ball after thoroughly testing it against competing models from all major brands. According to Bridgestone, through this research, Woods determined the Bridgestone ball provided “superior distance and accuracy off the tee for him, as well as optimal spin on shots into and around the green.”

“Finding the right golf ball is extremely important. It’s an essential part of my equipment, and the Bridgestone B330-S ball is hands-down the best for my game,” said Woods. “Controlling launch and trajectory is critical, and with this ball I feel I have total control to hit all shots accurately. I’m not just here to play – I’m here to win, and the innovative breakthroughs of the Bridgestone B330-S ball can help me do that.”

“No one spends more time perfecting their equipment than Tiger Woods, and no one holds their equipment to a higher standard,” says Angel Ilagan, president and chief executive officer of Bridgestone Golf. “His choice of Bridgestone sends a clear message that our golf balls are superior to all others.”

As part of the partnership, Woods will be featured in digital, social, print and broadcast marketing globally as a Bridgestone Golf ambassador. The winner of 14 major championships and 79 PGA Tour events is also excited to support the popular Bridgestone ball-fitting programme, which he believes can stimulate a new generation of golfers and increase enjoyment for all players.

“Bridgestone wants to make golf easier for everyone,” said Woods. “Knowing that every golfer’s game and swing is unique, it works to match each individual with the best ball for his or her game. If you’re not switching to Bridgestone, you’re missing out on better scores and a better experience.”