Bridgestone increasing tyre prices

Prices for truck and bus tyres sold by Bridgestone Europe rose today, and a new price structure will also apply to car and motorcycle tyres as of 1 January 2017. The average price of Bridgestone and Firestone truck and bus tyres has gone up by one per cent, while passenger car and motorcycle tyre prices will increase by an average of three per cent. The revisions are non-linear and vary across the different product ranges.

Bridgestone Europe states that the increases “are a reflection of the growing investment in people, technology and the ongoing programme for the introduction of new value products across the Bridgestone Group brands and ranges.” The company adds that as it continues to invest in its brand, in new products, capacity and people, end-user willingness to pay is also increasing step-by-step. “It is now time to adjust prices upwards in small steps while maintaining a good level of competitiveness in the premium segment.”

Laurent Dartoux, senior vice-president, sales and marketing, comments: “Over the last years, the dealers selling our tyres have done an amazing job in explaining to the end user why the Bridgestone brands are the best option for them. We are planning to keep enhancing the Bridgestone brand and product power while remaining competitive in the markets we serve.

“In the dynamic European market, the best approach for us has been multi-faceted investment to improve the value of our product line to the tyre users,” he adds. “Our Bridgestone essence is ‘serving society through superior quality,’ and we believe our expanding tyre range fully demonstrates this sentiment.”