AlloyGator introduces larger fitments at SEMA 2016

Alloy wheel protection system AlloyGator has launched an extra-large alloy wheel protector. Designed to fit wheels between 12 and 24 inches in diameter, the new size profile was officially launched at the 2016 SEMA Show in Las Vegas in response to the rapid global growth of the SUV and Crossover market.

“The SUV market is booming at the moment and we wanted to offer the same level of protection and customisation to customers with larger vehicles,” commented Curt Rathbone, managing director at AlloyGator. “The new size will also fit super cars and hyper cars which typically have larger wheel rims, as well as benefit our customers in the overseas markets where custom cars are often fitted with extra-large rims.”

The new AlloyGators feature a smooth rounded edge for an aesthetically softer look, as well as a branded embossed AlloyGator fastening clip for additional security and retention. They provide the same level of protection as the original nylon rims, AlloyGator adds.

“With more motorists now able to fit AlloyGators to their vehicles, the alloy wheel protection system offers workshops, tyreshops and bodyshops an even greater business opportunity than ever before to generate extra revenue through additional labour sales needed to fit the protectors, along with healthy margins on the product itself,” added Rathbone.

AlloyGator estimates that workshops fitting three sets of large profile AlloyGators per week at the company’s recommended retail price of £150+VAT, could earn more than £17,000 per year in labour charges alone (based on one hour’s labour at £110). The company continues to seek to expand its network of fitting centres and trade partners.