‘Original Aftermarket’ proves popular at Auto Trade Expo

Brake Engineering’s Original Aftermarket has received a great response at the Auto Trade Expo, held recently at Citywest Exhibition Centre, Dublin.

The braking supplier demonstrated its full product range to Ireland’s busy aftermarket show while promoting its ‘Original Aftermarket’ campaign to the high number of motor factors, technicians and apprentices in attendance.

Brake Engineering’s brand new original colour painted brake calipers were also on display and proved extremely popular with guests visiting the stand.

The new painted brake calipers have been specially designed to match the caliper originally fitted on a vehicle making the process more efficient for technicians and offering additional reassurance that the part will fit first time, every time.

The Brake Engineering brand generated a lot of interest and guests were keen to learn more about the ‘Original Aftermarket’ campaign, launched to redefine the supply and fit of braking products in the automotive aftermarket and bring transparency, clarity and quality to an overly complex product sector.

Cyril Daly, Brake Engineering’s UK & Ireland, national sales manager, said: “Our desire to understand a garage’s exact needs sets us apart from other aftermarket suppliers. Garages and motor factors have a great affinity with the Brake Engineering brand and the event provided the ideal platform in which to enhance this level of engagement.”