Heuver Tyrewholesale launches Spanish web-shop, expanding European coverage

Having seen increases in its Iberian customer base, Dutch wholesaler Heuver has made its web-shop available in Spanish. Heuver said the introduction of another translation was a logical step, since it wants to offer the fastest possible access to the whole range and make things as easy as possible for customers.

“Over the past year, our own import brands have become particularly popular among Spanish customers,” says Bertus Heuver, director at Heuver Tyrewholesale. “Our aim is to maximise convenience for all our customers. We want to make things as easy as possible, thus also for our Spanish customers. Our increasing popularity can probably be attributed to our success in other European countries and our high visibility at international trade fairs, where we encounter more and more people from the Iberian Peninsula.

“I think our growth has definitely got something to do with the growing Spanish economy, because, like elsewhere, Spanish tyre traders also want the best possible range. And we can offer them this via our bulk buying policy and our large stocks. This applies to our own brands as well as all other tyre brands. Although we can already assist them via to our multi-lingual support team, a Spanish web-shop will make things easier for everyone. In addition, the move shows that we take the market seriously and are intent on staying there.”

The introduction of the Spanish version means the Heuver web-shop is now available in five languages: Dutch, German, French, and English being the other four.