Delticom buys AutoPink assets

Online tyre retailer Delticom has acquired the material assets of French online used car portal AutoPink. In addition to giving the German company the AutoPink and Facilicar brands, the approximately half a million euro purchase price brings the corresponding domains, customer base and existing IT systems and contracts into the Delticom fold.

“With AutoPink we are completing our product offering in the automotive sector,” comments Delticom AG board member Thierry Delesalle. “Thomas Bertrand and his team successfully established the business with high-quality used cars over the past years and intelligently managed the link between the offline and the online world. Unified under one roof we will continue along the road to success in the years to come.”

AutoPink was founded in 2008 and operates the domains AutoPink.com and facilicar.com. Via these websites, potential interested buyers gain direct access to a selection of cars from corporate fleets or trade-ins from private individuals. Each vehicle sold by AutoPink is said to be preselected based on rigorous criteria. Bertrand works with a team of seven employees, and last year the company achieved, according to Delticom, revenues in the “single-digit millions.”

“Delticom has longstanding experience in the online automotive business,” says Bertrand. “We are proud to win with Delticom the European market leader in its field. Delticom’s key competences in combination with its strong partner network will help us to strongly leverage our position in the used car transaction market, with an exciting scale. Besides the comprehensive market and product know how, we will especially benefit from the core strengths of the Hanover team in online marketing and IT. There is a high degree of similarity in many areas and we are looking forward to this new partnership and the creative further development of our business.”