‘A tool to accelerate our innovation process’ – Michelin opens RDI Campus in France

After a ten-month construction period and with surprisingly little fanfare, on 16 September Michelin opened ‘Urbalad’, its new RDI (Research, Development, Innovation) Campus in the presence of group employees, partners and French Prime Minister, Manuel Valls. Urbalad was built with an investment of €270 million and is expected to, the tyre maker states, “open up a new era for the company.”