Dealers can profit from modern classics

Modern classics such as the Saab 900, Ford Granada and Audi 80 are rising in popularity, and many devotees of these cars strive to maintain them as true to original condition as possible. This, says Delticom portal Yourtyres.co.uk, represents an opportunity for tyre dealers and workshops.

“Even businesses that don’t specialise in classic cars or modern classics can capture the cult vehicle fan target group,” comments Andreas Faulstich, head of B2B at Delticom. “It’s impossible for one retailer to stock absolutely every model and dimension of tyre for historical cars. This is where Yourtyres.co.uk’s retail partnership model comes into play, effectively binding online and offline trade together in a way that is profitable for both sides.”

According to Delticom, Yourtyres.co.uk offers a wide range of historical tyre models and dimensions from well-known manufacturers; these tyres are, of course, produced to meet current standards. The Delticom dealer shop’s exclusive brand is Retro, which is produced by Nankang.

The Yourtyres.co.uk site allows for product searches by tyre dimension or vehicle model, and Delticom says that high levels of product available provide customers with a great deal of flexibility. “We want to enable dealers and workshops to increase their end-user reach. Distributing historical tyre models is a great way to do this,” adds Faulstich. “Another way to increase your reach even further is to register as a fitting partner for Yourtyres.co.uk free of charge. This provides businesses with the potential to benefit from each and every online purchase in one of our end-customer shops. In addition to tyre fitting, further services can be connected to workshops or retail outlets, enabling an expansion of the business.”