Oktoberfest: Beer and Mitas tyres

Every four years the Bavarian farmers association holds its ‘Central Agricultural Festival’ at the Theresienwiese in Munich, alongside the world-famous Oktoberfest beer fair. This year is a festival year, and the week-long show will begin on 17 September, the day on which Munich’s mayor taps the first Oktoberfest barrel. Tyre maker Mitas, now a member of the Trelleborg group, will exhibit at the Central Agricultural Festival and says it will use the show as an opportunity to inform visitors “about the newest tyre developments within the Mitas and Cultor brands.”