Nokian sponsors Fin golfer Mikko Ilonen

Nokian Tyres has started a multi-year partnership agreement with professional golfer Mikko Ilonen, Finland’s “Mr. Golf”. The cooperation starts in the beginning of 2017, and Ilonen is set to take part in various company events and endorse Nokian Tyres and its products, especially in the Nordics.

Ilonen has been the undisputed number one golfer in Finland since 2001. Along the way of his long and successful career, there have also been difficulties and injuries that have tested his mettle. Ilonen has always shown true dedication, determination and endurance to get his international career back on track.

“Mikko’s career is a true sign of Finnish “sisu”. We at Nokian Tyres are all about sisu and challenging our own best to be even better tomorrow. This continuum has lasted over the decades, from our very first car tyre back in 1932. Coming from a small country and making it to the top while competing against larger resources demands innovation, willpower and perseverance. I believe we share that with Mikko and we look up to his abilities as an athlete and as a person,” Ari Lehtoranta, President and CEO of Nokian Tyres summarises.