New brand identity for NGK

NGK, the original equipment supplier of spark plugs, glow plugs and NTK sensors, revealed a new brand identity at the recent Automechanika show in Frankfurt, Germany.

A new NGK roundel logo now comes with an ‘Ignition Parts’ strapline with the equally important NTK brand now having a ‘Vehicle Electronics’ strapline.

Announcing the changes, which will apply to the UK market, NGK Spark Plugs Europe believes the new logos will take their brand positioning to the next level paving the way for new product introductions such as the new range of NTK Manifold Absolute Pressure (MAP) sensors and Mass Air Flow (MAF) sensors which were launched at the show.

Available in the UK in 2017 there will be around 200 MAP and MAF sensors available offering market leading coverage.