Sailun Jinyu begins 2016/17 Premier League perimeter advertising programme

Sailun Jinyu will begin its new football perimeter advertising agreement with the English Premier League in this weekend’s matches, having signed an initial commitment to 10 games. Its advertisements will appear on the pitch perimeter hoardings at Stoke City’s Bet365 stadium and The Hawthorns, home to West Bromwich Albion, on 20 August, with a second showing at the latter ground on 28 August.

The tyre manufacturer added that there will be a number of exposures of its 10 second advert, comprising five seconds for Sailun, followed by five seconds for Jinyu. The adverts consist of the brand logo, a few examples of products and the individual brands’ straplines. Two of the three fixtures will be broadcast live on Sky Sports:

• 20 August: Stoke City v Manchester City, kick off 12:30 BST (live on Sky Sports)
• 20 August: West Bromwich Albion v Everton, kick off 15:00 BST
• 28 August: West Bromwich Albion v Middlesborough, kick off 13:30 BST (live on Sky Sports)