You are here: / / / Hankook signs global partnership with Real Madrid

Hankook signs global partnership with Real Madrid

Author: Andrew Bogie Comments: 0
Hankook Tire worldwide president and CEO Hyun Shick Cho and Real Madrid CF president Florentino Pérez

Hankook has signed a three-season global partnership contract with Real Madrid. The deal, which began in July 2016, was marked by a contract signing at the globally famous team’s Santiago Bernabéu stadium, where Hankook’s advertising has been visible on perimeter hoardings in 2016/17 season home games. Hankook Tire worldwide president and CEO Hyun Shick Cho and Real Madrid CF president Florentino Pérez were joined by members of the first team squad for the occasion. The Korean manufacturer said the partnership adds 450 million Real Madrid fans from different global markets, allowing Hankook to strengthen its engagement and reach out to consumers around the world.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Hankook Europa League sponsorship goes into extra time
  2. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  3. Hankook signs three-year global Real Madrid partnership
  4. Apollo becomes Official Tyre Partner of Crystal Palace FC
Comments
Comments closed
Share this entry
Kumho UK truck tyre sales up 160% Launch UK releases next-generation diagnostic tool

We see you are visiting us from China.

If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.