Avon Tyres launches new WV7 and WT7 winter fitments

Avon Tyres has launched two new winter tyres developed to provide a wide range of motorists with 13-18 inch fitment options: the WV7 and WT7.

The Avon WV7 is a performance winter tyre, with increased sipe density to improve traction in snow, ice, slush and wet weather. Available in 15 to 18-inch sizes to fit popular performance cars, the Avon WV7 is H and V speed rated. It features forward-facing shoulder grooves and V- slots to enhance braking, while the backward-facing centre groove improves traction. The Avon WV7 is marked with the ‘Severe Snow Conditions’ three-peak mountain snowflake symbol.

The Avon WT7 targets smaller cars in the market, performance tested in Alpine winter conditions. Available in a broad range of 13 to 16-inch sizes to fit many car types, the Avon WT7 also meets the ’severe snow’ rating as shown by the three-peak mountain snowflake symbol and is T speed rated.

“Despite the high temperatures we are experiencing now and winter seeming a long way off, it’s important to ensure our latest winter tyres are available to distributors and customers in plenty of time before the harsh winter months are upon us,” said Jeff Schumaker, managing director – Cooper Europe, who has responsibilities for the Avon Tyres brand.

“It’s been an exciting year for Avon Tyres, in terms of product development and the resulting new tyre launches across both our summer and winter ranges. With the Avon ZV7 and ZX7 introduced to the product portfolio in April, and now with the WV7 and WT7 launching onto the market, we have an updated core product offering available to our customers.”

Avon has also introduced the WM Van tyre to the Avon winter tyre range, developed specially for medium-sized vans. It is designed to provide excellent traction in all winter conditions due to its high silica content tread formulation. It is available in a wide range of sizes to fit most popular van makes and models.

Cooper WeatherMaster range also available

As well as its new Avon models, Cooper Tire also has a range of Cooper branded winter tyres, including a tyre focused on the SUV market.

The WeatherMaster WSC is Cooper’s premium winter tyre for high performance SUVs, featuring a directional tread design. Its high-silica polymer, low-modulus tread compound is designed to provide increased grip on icy, slushy and wet surfaces. With sizes ranging from 17 to 20 inch rims, the WeatherMaster WSC features Cooper’s patented circumferential snow-groove technology to enhance snow-on-snow grip.

The WM-SA2+ (H/V) is a winter tyre designed for performance cars. It features a performance enhancing directional tread pattern and a high silica tread compound to enhance snow, slush and wet grip. The WM-SA2+ (H/V) is available in H and V-rated sizes for 15 to 18 inch rims, including many extra load fitments.

The WM-SA2+ (T) passenger car tyre is T-rated and available in a variety of sizes ranging from 13 to 16 inch. It has Tapered Alternating Groove (TAG) Technology and forward-facing shoulder grooves which greatly enhance braking ability, while its backward-facing centre groove improves traction.

Cooper’s h Discoverer M+S Sport and WM Van are also available.