TyreSafe welcomes IAM RoadSmart as newest supporter

IAM RoadSmart, the organisation formerly known as The Institute of Advanced Motorists, has become an official supporter of TyreSafe. The tyre safety association says it is delighted to welcome IAM RoadSmart to its ever-expanding network of supporters.

“IAM RoadSmart is not only the pre-eminent provider of driver training in the UK, it’s also one of the most respected names in the automotive industry,” commented TyreSafe chairman Stuart Jackson. “Its official support for TyreSafe reflects the growing number of organisations acknowledging the need to raise the tyre safety awareness agenda among Britain’s motorists. Tyres are one of a vehicle’s primary safety features and need regular maintenance checks to ensure they are roadworthy – we welcome IAM RoadSmart’s support in spreading this message to Britain’s motorists.”

IAM RoadSmart CEO, Sarah Sillars, OBE and Hon FIMI, added: “IAM RoadSmart’s mission is to improve driving and riding skills to help reduce the number of accidents and incidents on Britain’s roads. Over the course of the charity’s illustrious 60-year history, our trainers and coaches have enhanced the skills of nearly half-a-million drivers, and with our recent relaunch, we have ambitions to increase the number of participants through a broader offering. Educating drivers and riders on all aspects of road safety will remain an essential part of that, and access to TyreSafe’s expertise and materials will be a considerable asset.”

Formed in 1956, IAM RoadSmart has 60 years’ experience in making Britain’s roads safer by improving driver and rider skills through coaching and education. With more than 200 groups nationwide and 7000 drivers and riders actively participating in its acclaimed and widely-recognised courses, IAM RoadSmart is considered by many to be the leading advanced driver training provider in the UK.