TyreSafe announces First Stop as an official supporter

The First Stop tyre service network has signed up as an official supporter of TyreSafe. Commenting on the decision to lend its support to the tyre safety organisation, First Stop partner zone manager Mike Glover said: “First Stop prides itself on outstanding customer service and we consider explaining the importance of tyre safety as an essential part of that relationship. While a great deal of outstanding work has been done to reduce the number of tyre-related incidents, our in-store experts all too often see our customers arrive with tyres in a condition which warrants concern. By becoming an official supporter TyreSafe, we can now accelerate our safety awareness among those customers through the use of the organisation’s extensive library of materials and assets.”

“TyreSafe’s supporter network is at the front line of delivering the tyre safety message face-to-face with Britain’s drivers on a daily basis,” added TyreSafe chairman Stuart Jackson. “Their work is essential in promoting regular tyre maintenance checks among vehicle owners and has substantially contributed to the 31 per cent reduction in tyre-related casualties since TyreSafe’s inception. With the announcement of First Stop’s formal support, the TyreSafe message will benefit from additional reach through one of Britain’s largest tyre service providers.”

The Bridgestone chain’s British network includes 78 service centres, and more than 2,000 First Stop outlets operate across Europe.