DriveRightData expands in South America

DriveRightData has established a new sales office in South America as part of its global expansion plan.

This year, the company has embarked on a global expansion plan that has seen headquarters established in Los Angeles and South Korea. Last year the company established a base at Mira Technology Park in Nuneaton in Warwickshire, United Kingdom.

DriveRightData established a foothold in an emerging automotive e-commerce market in 2001 with a comprehensive database of wheel and tyre fitments and has rapidly expanded across Europe, the US and the Pacific.

The latest development will include a new sales office in Brazil with Anthony Seadon heading operations. Seadon’s background is in global sales and business development in the respective fields of technology and commerce.

Company CMO Sacha Hold said: “Anthony’s experience in management, new market entry, sales and distribution and strategic planning are the ideal attributes to oversee our company gaining a foothold in South America. His knowledge and experience in creating business alliances and partnerships in Brazil, US, and Latin America will prove invaluable in this region as we continue on our path of global expansion”.

Anthony Seadon has held managing director roles since 1996, and currently heads SEADCO International Sales & Business Development and sits on the board of Information Technology and Services providers GRX Global Rewards Exchange.