Tyres & football: Hankook sponsoring Real Madrid?

Korean portal BusinessKorea claims Hankook Tire has signed a sponsorship agreement with Real Madrid, with the deal personally led by company Cho Hyun-bum. The tyre maker has yet to confirm entering into a contract with the Spanish football club, and details of the alleged agreement are not yet known.

Hankook Tire is actively involved in European football; last year, the company’s sponsorship contract with the UEFA Europa League was extended until the end of the 2017/18 season, and Hankook also sponsors German football club Borussia Dortmund (BVB).

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