Reifen 2016 opens

Exhibition aims to end current format strongly, listing a ‘record’ 675 exhibitors participating

The world-leading Reifen show has opened for the final time in its current format, with 675 exhibitors participating from 24 to 27 May. 43 countries are being represented within that number, with companies showcasing their latest products and innovations for the sector at Messe Essen. The organiser states the number of exhibitors represents “a new personal best”, while the exhibition surface area record has been broken, with Reifen 2016 occupying just over 60,000sqm, 22,000 of which are covered specifically by manufacturers in two halls. Germany is the most represented country, followed by China, UK, the Netherlands, Taiwan and the USA. The exhibition expects to welcome “around 20,000 visitors”.