Nexen unveils new all-season range
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Nexen Tire intends to entirely renew its European market winter tyre portfolio over the coming two years, and it got this underway at Reifen 2016 today with the launch of a brand new all-season range. The new line-up was presented by Ralf Flachbarth, development engineer at Nexen Tire Europe; Flachbarth shared that the N’Blue 4 Season was targeted at the small to mid-size vehicle segments and will be available in 38 sizes for 13 to 17-inch rim diameters.
The N’Blue 4 Season caters to a market enjoying good growth. Flachbarth shares figures from German tyre association the BRV and Infiniti Research that show the European all-season tyre market to have grown from 11.0 million units in 2013 to a projected 15.4 million units this year. By 2018, the European all-season market is expected to reach 19.1 million units. “The all-season segment is enjoying strong growth for various reasons,” commented Flachbarth. “The products have improved significantly in recent years and new all-season tyres represent far less a compromise than those on the market in past years. In addition, many motorists recognise the need for cold-weather tyres but are not prepared to invest in a set of dedicated winter tyres.”
According to Flachbarth, snow and wet weather characteristics were a focus when development the N’Blue 4 Season, and a new compound was used in order to optimise wet performance.
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