Nexen scores hat-trick of A’ Design awards

Nexen Tire has received three A’ Design awards for its latest tyres. Nexen’s All Road Transform concept tyre and Winguard Snow’G WH2 received gold awards, in addition to the N’Fera RU1 being granted a silver award. The company’s three products competed in the vehicle, mobility and transportation design categories.

“We are honoured to be recognized for our capability in product development, as well as in design, around the world,” said Han Min-hyun, Nexen Tire vice president and R&D director, adding: “Nexen Tire will continuously improve the competitiveness of its products by providing outstanding quality and creative designs.”

The all road transform concept tire is designed to change over three road conditions, including dry roads, wet roads, and snowy and icy roads, depending on the change of wheel angle. This product showcases optimal performance for any weather condition. The WINGUARD Snow’G WH2 Tire is designed for optimum driving performance in winter weather conditions by providing stable driving and excellent grip. And the N’FERA RU1 is a premium tire that emphasizes ride comfort and silent operation, particularly for Sports Utility Vehicles (SUV).

The A’ Design Award and Competition is the world’s largest international design competition awarding industrial design, spatial design, communication design, fashion design, and system design, organized by OMC Design Studios in Italy. The award ceremony will be held in Como, Italy on June 8th. Furthermore, A’ Winners’ Exhibition will be held at Bologna Design Week in Italy, Cube Design Museum in the Netherlands, Espacio Ricardo Lorenzo Gallery in Spain and Shenzhen International Industrial Design Fair in China.

Previously, Nexen Tire was recognized for its product design quality by being awarded the Red Dot Design Award and silver awards at the A’Design Award and Competition in 2015. The company has already completed a clean sweep of the world’s top four design awards, having picked up an International Design Excellence Award in 2014, a G-Mark award in 2013, a Red Dot Design Award in 2012 and an IF Design Award in 2011.