Davanti’s Caribbean connection grows with distribution partnership

Davanti Tyres has signed an exclusive distribution agreement in Martinique and Guadeloupe with Pneus Cash. The brand’s products became available in the French Caribbean islands, which have a combined population of 800,000, in April 2016.

Sean Maddocks, sales director for the UK & Ireland says: “Davanti has a worldwide appeal, we are expanding our supply in all corners of the globe. With Pneus Cash and their network of dealers, the plan is to start in Martinique and Guadeloupe and as we build, there’s scope to branch outward geographically within the agreement.”

Davanti and Pneus Cash first met at CITExpo 2015 in Shanghai, and the brand said its relationship has progressed well in the time since. Valérian Lebrun, purchasing director at Pneus Cash says “We’re really looking forward to working with Davanti as unlike other manufacturers, they’re building the brand from the dealer up to give the customers not only what they need, but what they want.”

Maddocks adds: “We are extremely confident that Valérian and his team will build Davanti in the correct way and with our continued investment in marketing the brand, volumes are forecast to grow rapidly.”