Davanti Tyres commences UK cricket sponsorship

Davanti has signed a title sponsorship deal with one of the UK’s largest regional cricket leagues. The company said the arrangement forms part of its overall marketing strategy to increase consumer awareness of the brand and its benefits. It has already ventured into football sponsorship with high profile FA Cup matches in February and March. Davanti’s new sponsorship of the North Staffs and South Cheshire Premier Cricket League (NSSCPCL) will see all 55 grounds adorned with Davanti banners as part of the package. Its imagery is also prominently featured on the NSSCPCL website.

Sean Maddocks, sales director for the UK and Ireland says: “Davanti are a new and innovative brand and our aim is to build our brand name through key partnerships like this. We have an ever-expanding dealer network across the UK and Ireland and we want to work closely with regional events and projects to help drive brand recognition to our dealers in their localities.”

Established over 50 years ago, the NSSCPCL has a long history of contributing to England’s great cricketing talent including players like Dominic Cork, Rob Bailey, and Danielle Wyatt while also hosting other famous international players such as Sir Garfield Sobers, Shahid Afridi, the South African Morkel brothers, Albie and Morne, and many others.

The league has been key member of the ECB Premier League since 2001 and is one of the largest in the UK with 110 teams and nine divisions.

An NSSCPCL representative told Tyrepress: “It is a new era for the league, now one of the largest in England, following the 2016 expansion from 92 to 109 teams, and we are delighted to have the generous support of Davanti Tyres. This support enables the league to run good quality competitive cricket, across all standards.

“In the top division we have clubs that compete at national level, featuring the best of local talent, augmented by the skills of professionals, who come to England in the summer to try their skills in foreign conditions. This year, the clubs have recruited from as far afield as Pakistan, Sri Lanka and South Africa. Lower down the league, while the sport is no less competitive, the spirit of village cricket lives on, with clubs sustained by the efforts of volunteers.”