Cooper to feature new UHP tyres, David Coulthard at Reifen 2016

Cooper Tire Europe will host brand ambassador and Formula One grand prix winner, David Coulthard on its stand (3A14) in Reifen’s Hall 3 from 24-27 May. Coulthard will sign autographs on Tuesday 24 May.

Cooper’s display will feature its latest high performance products introduced across both its Cooper Tires and Avon Tyres brands. A 4×4 and SUV tyre global leader, the company will be showcasing its new Cooper Zeon 4XS Sport tyre which was launched in October at the Red Bull Ring in Austria. It says the tyre benefited from the brand’s association with Coulthard, who tested development variants of the tyre at the Vallelunga circuit early last year. Coulthard’s feedback provided direction for the final construction and compound selected for the tyre.

Also on show will be the Cooper Zeon CS8, a high performance passenger car tyre also tested and evaluated by Coulthard; Avon’s ZV7, which makes its industry debut at the show, incorporating a range of advanced technologies, and offering A-grade wet grip, fuel efficiency, and handling; and the Avon ZX7, the brand’s first ultra-high performance SUV tyre, designed for medium and large SUV fitments. The ZX7 offers A-grade wet grip alongside strong handling, developed with a new asymmetric tread pattern specifically designed to cope with the weight of large SUVs.