Shaul Nuri joins Maxam Tire

Maxam Tire International Limited has appointed a new senior product marketing manager. Shaul Nuri brings more than three decades of tyre industry experience to the position, and will focus on developing Maxam market share in the agricultural tyre segment with the Agrixtra and Flotxtra ranges. Shaul will also provide input into Maxam’s other core segments, OTR and construction.

Nuri is based in Israel, and his many years of industry experiences includes roles at firms such as Super Tyre and, earlier, more than 30 years at Alliance Tire. “Shaul has considerable understanding of the speciality tyre market and we are absolutely delighted to welcome him to the team,” comments Martin West, managing director of Maxam Tire International. “It demonstrates our commitment in the Maxam brand and our determination to develop and grow globally. Shaul joins us at a very exciting time – we continue to invest in the future – market research, product development, logistics and people. I welcome Shaul to the Maxam global team and wish him every success with the company.”

“I would like to personally thank Martin and Federico Fiorini for this opportunity,” says Nuri. “I have substantial experience in this market and am delighted to be able to use my personal knowledge and network to develop the Maxam proposition.”