Nexen Tire partners with 3rd US baseball team

Nexen Tire is increasing its sponsorship of Major League Baseball in the US this year by partnering with a third team. The tyre maker has announced sponsorship of the Pittsburgh Pirates for the 2016 season, and its continued partnership with the Texas Rangers and LA Angels. Its sponsorship of the LA Dodgers and Detroit Tigers concluded at the end of the 2015 season.

Under the respective partnership deals, Nexen Tire advertisements will feature on outfield signage at the home stadiums of the Texas Rangers and Pittsburgh Pirates, providing exposure to both spectators within the stadium and television viewers. In addition, the LA Angels deal provides for LED screen board advertisements during home games.

“Nexen Tire’s dynamic brand image aligns with the image of MLB, which is one of the premier sports leagues all over the world, and loved by many,” commented the tyre maker. “Through these partnerships, we look forward to enhancing Nexen Tire’s brand awareness among the vast amount of MLB fans around the globe. Moving forward, Nexen Tire will continue to reinforce its sports marketing activities to become a familiar brand for sports fans everywhere.”