Kumho bringing a swag of new tyres to Reifen

We can expect at least one world premiere from Kumho Tire at Reifen this year. In addition to showing off its current car, SUV, van and truck portfolio, South Korean tyre maker’s more than 300 square metre presence (Hall 3, Stand A40) will include a brand-new winter UHP tyre, the Wintercraft WP 71. According to Kumho, the tyre is aimed large and luxury cars (D and F-segment vehicles) and offers improved braking characteristics over the predecessor tyre – Kumho claims a 14 per cent shorter distance on wet road surfaces.

In a statement, Kumho Tire comments that these improved characteristics result from the V-shaped lateral grooves on the Wintercraft WP 71’s shoulder, which disperse water more effectively and improve driving stability on wet road surfaces. The new winter tyre range will be available for the coming winter season in all main sizes for 16 to 19-inch rim diameters.

The Wintercraft WP 71 is far from the only newcomer at the Kumho stand, however. The company promises “numerous new products for many segments and a specially-developed tyre for electric and hybrid vehicles. The new products on show will be available for retail sale from autumn 2016 or spring 2017, depending on product segment.

“The Reifen show in Essen is the industry’s most important exhibition and all leading tyre companies take part,” commented Dirk Rockendorf, Kumho Tire Europe’s European marketing director. “For Kumho, it is a good opportunity to present itself in the European market. I’m pleased that our company can present so many new products for the European market and I look forward to meeting with our customers.”