Giacomo Bertaina appointed to Bridgestone digital marketing role

Bridgestone Americas has announced that Giacomo Bertaina will join the company as its vice-president, Global Digital Enablement Center. The tyre maker says this newly-created role is part of its ongoing efforts to enhance its global digital marketing strategy and encourage greater collaboration across regions and subsidiary business units. Bertaina will be based at the company’s Americas headquarters office in Nashville and provide leadership for all global digital marketing activities.

“Giacomo’s wealth of digital expertise, industry insights and leadership experience will help us further strengthen our brands on a global level,” said Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations. “He is the right person to set the strategy for our organisation’s digital programming as we look for new ways to activate our brands online with global coordination.”

Bertaina joins Bridgestone after more than seven years at McCann Worldgroup, where he led a variety of local, regional and global digital marketing assignments, including global digital marketing programmes for Chevrolet. Previously, he developed digital marketing programmes for international brands such as Dish Network, Cisco, Motorola, HSBC, Multibank, Discovery Networks, BlueCross BlueShield, Ripley and Terra Networks in the US, US Hispanic and Latin American markets. Bertaina earned a bachelor’s degree in economics from the University of Lima in Peru and a Master of Business Administration from INCAE Business School in Costa Rica. He also has a master’s degree in digital marketing from IE Business School in Spain.