B&J blasts Rocket name into company logo

The Rocket rasp has been a core product in the B&J portfolio since the 1940s – the company says the introduction of Rocket buffing system “caused a sensation worldwide” within the retreading industry. The company has long been referred to as B&J Rocket, and now it is adding the Rocket name to its newly-modernised logo.

“We reflect on our traditional values,” comments Andreas Müller, president of B&J Rocket. “Where do we come from and what has made us what we are today?”

In addition, the company has modernised its catalogue. The latest edition, which B&J Rocket will bring to the Reifen show in Germany next month, is said to be newly-designed both inside and out and presented in a “clear, user-friendly and informative style.”