Autopromotec 2017 considering Korean options

Autopromotec’s organisers have flown to South Korea, the world’s fifth ranked auto industry, ahead of the 27th edition of the automotive parts exhibition of which tyres play a key part.

The party, led by Emanuele Vicentini, Autopromotec Brand Manager, went to South Korea in March as part of the “Missioni di Sistema” program promoted by the Italian Ministry of Economic Development and the ICE – Italian Trade Promotion Agency. South Korea makes  4.5 million vehicles annually and Hankook, Kumho and Nexen are all based there.

During the trip Emanuele Vicentini met with directors of KOTRA – Korea Trade-Investment Promotion Agency – who expressed keen interest in organizing a collective Korean area during Autopromotec 2017.

During the mission, there was also a meeting organized by SK Networks, one of the principal holding companies in Korea active in a variety of sectors including vehicle servicing. The meeting was coordinated by Kintex, the main trade exhibition centre in South Korea that organizes the annual Automotive Week”, an event supporting the spare parts, after-sales assistance and tuning sectors.

With representatives of “Automotive Week”, scheduled this year for 2-4 September in Seoul, Emanuele Vicentini outlined a joint promotion of the two trade fair brands with the goal of increasing the exchange of information on markets, buyers and exhibitors thanks to the inestimable work performed by the two countries’ specialized trade exhibitions.

This follows the news last year that Autopromotec is exploring options connected with exporting the Autopromotec brand abroad.