Yokohama introducing Chelsea Captain John Terry to Chinese fans

On 21 March The Yokohama Rubber Co., Ltd., will be introducing John Terry, the captain of the Barclays Premier League Champions Chelsea Football Club, to Chinese football fans at an event in Shanghai. According to Yokohama, which is shirt sponsor of Chelsea, the event will feature a football clinic for local high school players, followed by a press conference and an interview/talk show with the Chelsea team captain.

As captain of the Blues, Terry has played 700 games for Chelsea, leading the team to championships in the UEFA Champions League, the UEFA Europa League, the Barclays Premier League, the FA Cup and the League Cup.

While the company has not been explicit about the marketing strategy behind the move, it is likely that the Japan-based tyre maker is seeking to capitalise on the marketing value of its Premier League football team sponsorship deal with Chelsea in the Far East.