Tyre wholesaling – a decade of change

Ten years is a long time in the tyre world. Over the past decade, European industry observers have witnessed the eco tyre niche blossom into a mainstream segment, seen the implementation of regulations such as REACH and the EU tyre label, and looked on in amazement as end users stopped sniggering at Chinese-made tyres and began looking upon them as a serious, and cheaper alternative to established brands.