Tyre wholesaling – a decade of change
![](https://www.tyrepress.com/wp-content/uploads/2016/03/tyre-warehouse.jpg)
Ten years is a long time in the tyre world. Over the past decade, European industry observers have witnessed the eco tyre niche blossom into a mainstream segment, seen the implementation of regulations such as REACH and the EU tyre label, and looked on in amazement as end users stopped sniggering at Chinese-made tyres and began looking upon them as a serious, and cheaper alternative to established brands.
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