Nexen Tire launches purple summit marketing campaign in Manchester

Nexen Tire, a leading global tire manufacturer, announced that the company will launch ‘Purple Summit’, an integrated marketing campaign, as part of its efforts to expand global marketing activities and strengthen relationships with business partners.

The first ‘Purple Summit’ campaign, entitled ‘2016 Purple Summit, Manchester,’ will be held from 4 – 6 March 2016 in Manchester, England. During the campaign, more than 70 participants will have opportunities to gain a full understanding of Nexen Tire through numerous programs including a gala dinner, the Nexen Conference, the Nexen Booth Tour and enjoying a football match at Etihad Stadium.