Falken becomes official tyre of Wallabies rugby team

Sumitomo Rubber Industries’ Australian tyre sales subsidiary has signed up as an official sponsor of the country’s national rugby union team, the Wallabies. The agreement runs until the end of 2017 and will be used to promote the Falken tyre brand, which becomes the “Official Tyre of the Qantas Wallabies.” In addition, Sumitomo Rubber Australia Pty. Ltd gains the right to use the likenesses of team players, to show commercials during match broadcasts in Australia and to display the Falken logo on stadium billboards, in the backdrop during interviews with players and managers, on the team’s official website and in official team pamphlets.

“Falken has already entered into partnerships with several teams and athletes from around the world, sponsoring Yoshihide Muroya, a pilot competing in the Red Bull Air Race World Championship, and FC Ingolstadt 04, a football club in the German Bundesliga, in addition to becoming the official tyre of Major League Baseball in America,” writes Sumitomo Rubber in a statement. “Now, with our sponsorship of the Qantas Wallabies, we aim to enhance the value of the Falken brand by further emphasising Falken’s already strong image as an exciting, youthful and energetic brand.”